Nigel Simpkiss shot two films for Maserati for the launch of their new Quattroporte at the Detroit Motor Show. Nigel has been shooting cars for over 15 years, initially as one of the main feature directors for BBC’s Top Gear and more latterly as a commercial director in both Europe and the US.
The campaign, “Life’s Grand Tour” was shot entirely in Italy for international advertising agency – The House World Wide. Independent produced both films and stills as part of an integrated production with Independent’s associate company BRW Filmland based in Milan.
The first film (below) is a fascination piece shot in a studio. It shows the cars beautiful and bold design as well as its luxurious interior.
The brand film (above) was shot over seven days on location in Italy. The ‘Grand Tour’ takes in a number of different characters and locations which illustrate Maserati’s motoring heritage, Italian glamour and racing performance. Shot in October 2012, the shoot started in beautiful Tuscan sunshine and high temperatures and a week later, finished in the snow of Mount Amiata.
On the studio film, Munky executed extensive beauty work on what was in fact a prototype version of the car as well as creating the environment in which the car stands. Similar clean-up work was required for the location film along with superimposing additional flares and tilt-shift effects to keep the continuity of Nigel’s beautiful photographic and filmic use of ‘in-camera’ lens effects.
The House World Wide
Executive Creative Director: Marcus Vinton
Director: Nigel Simpkiss
Exec Prod: Matt Minor/ Maurizio Coppellecchia
VFX: Venancio David, Gary Brown, Emma Taylor.
Producer: Maria Manton
Editor: Mark Talbot-Smith
Colourist: Steve Gatti (c/o MPC)