The creative idea is based on ‘sometimes when you pretty much sell everything, it’s easier to show what you don’t sell’.
Moxie Picture’s director Jared Hess (Napoleon Dynamite) filmed Malcolm, a real life Range store manager showing what they don’t sell. Exquisitely done.
Back at Munky, Nick and Fab composited multiple passes of footage to ‘burst on’ Malcolm’s hair; de-rig all the special effects jets and pipes used to blow the hair and finally bring the speaker earing to life.
Director: Jared Hess
Producer: Jessica Ensor
Creatives: Charlie Hurst and Eddie Fisher
Producer: Holly Abey
VFX: Nick Bennett, Fabio Vona
Producers: Sharuddin Rosunally & Maria Manton