The Range

The creative idea is based on ‘sometimes when you pretty much sell everything, it’s easier to show what you don’t sell’.

Moxie Picture’s director Jared Hess (Napoleon Dynamite) filmed Malcolm, a real life Range store manager showing what they don’t sell. Exquisitely done.

Back at Munky, Nick and Fab composited multiple passes of footage to ‘burst on’ Malcolm’s hair; de-rig all the special effects jets and pipes used to blow the hair and finally bring the speaker earing to life.

Moxie Pictures
Director: Jared Hess
Producer: Jessica Ensor

Creatives: Charlie Hurst and Eddie Fisher
Producer: Holly Abey

VFX: Nick Bennett, Fabio Vona
Producers: Sharuddin Rosunally & Maria Manton